PPC advertising and Google Ads management
PPC advertising is not about spending budget on random clicks. It is a precisely calibrated system where every euro you invest has to deliver measurable profit. We set up your campaigns to reach people who are ready to buy and to maximise your return on investment. Stop subsidising Google and Meta. Invest in measurable growth.
Performance models we deliver
We don’t build performance marketing on gut feeling, but on hard numbers and business goals. We tailor every engagement model to maximise the return on your advertising investment.
Scaling and e-commerce acceleration
We turn stagnating online stores into fast-growing ones. We optimise product XML feeds, clean up bloated Performance Max (PMax) campaigns, deploy dynamic remarketing and strictly watch your target cost-of-sale ratio, so that revenue growth is fully profitable and sustainable.
B2B lead generation
We build predictable systems that deliver qualified business leads and enquiries for service companies. We target decision-makers on LinkedIn and capture high-intent demand in Google Search. We set up converting landing pages that maximise the ratio between clicks and submitted forms.
Local and retail campaigns
We bring customers from the online world straight to your shops, showrooms and branches. We use precise geo-targeting in Google Maps and local sponsored posts that respond to the user’s current location to trigger an immediate store visit.
Account audits and server-side tracking
We rebuild underperforming campaigns, stop wasting budget on irrelevant search terms and deploy server-side tracking via the Meta Conversions API and Google Tag Manager. We give the algorithms back the clean, accurate data that modern PPC needs to deliver conversions efficiently.
We build campaigns on data, not intuition
Forget vague reports and the feeling that advertising “probably works”. We can trace every euro of ad spend, attribute it to a specific purchase and immediately evaluate its real contribution to your bottom line.
- Multi-channel advertising
We don’t pour your ad budget into a single channel – we diversify it where it brings the highest margin. We connect campaigns across the whole ecosystem, from Google Ads, Meta and TikTok to LinkedIn and Slovak price-comparison sites.
- Advanced tracking and Conversions API
Modern PPC is impossible without accurate data. Because of strict cookie rules, we deploy server-side tracking via the Meta Conversions API and Google Tag Manager, so the algorithms know exactly which campaigns really make money.
- Behavioural retargeting
We don’t let users go cold after they leave your website. We segment audiences by their real behaviour on the site and, at the right moment, remind them of abandoned carts or viewed products with personalised banners.
- Sales funnel optimisation
We don’t just track the ad itself, but also what happens after the click. If a landing page loses people and doesn’t turn them into customers, we immediately suggest changes to the elements and copy that are holding back completed orders.
Your path to market leadership
A successful PPC campaign is no accident for us. It is a managed process that combines your business goals with data, accurate tracking and continuous optimisation.
STEP
1
In-depth audit and strategy
We take apart your existing campaigns, tracking and competitors. We set realistic business goals, a target cost-of-sale ratio and the expected return on ad spend.
STEP
2
Tracking and infrastructure setup
We implement server-side tracking and the Conversions API and clean up data flows in GA4, so we have fully reliable data for the algorithms to make the right decisions.
STEP
3
Campaign launch and optimisation
We deploy brand-new campaign structures, write punchy sales copy and create performance creatives that we start testing and improving every day.
STEP
4
Scaling and regular reporting
Based on clear Looker Studio dashboards, we flexibly shift budgets to the most profitable channels and systematically grow your market share.
Useful PPC articles
- What is PPC advertising? How it works and why it matters
- How to run successful PPC ads: a guide for business owners
PPC delivers results quickly, but in the long run it pays to combine it with SEO – paid campaigns show you which keywords sell, and SEO brings you traffic for them without paying for every click.
PPC advertising FAQ
We carry out an in-depth audit. We find exactly where you are losing money (irrelevant keywords, broken tracking, weak landing pages) and rebuild the campaigns from the ground up so that they start making money.
There is no universal number, but the budget must be large enough for the algorithms to collect enough data for optimisation. We will go through the minimum recommended ad spend for your segment during the initial audit.
You will see the first savings from switching off wasted spend almost immediately. Stabilising new algorithms and tracking usually takes 2 to 4 weeks, after which systematic, measurable growth begins.
No. You pay for the ads by card or invoice directly to Google or Meta. You only pay us a fixed, transparent fee for managing, optimising and strategically developing your accounts, starting at €350 per month.
Have questions?
We will give you clear, practical, data-based information so you can make decisions that strengthen your marketing and reach customers more effectively. Contact us for specific recommendations on how to increase your visibility, use your budget more wisely and achieve steadier growth without empty promises.